South 32.
South 32.
Meet South 32.
South32, a global leader in mining and metals, was rolling out a new Asset Management Framework to improve operational efficiency. With a large workforce and the need for a practical tool during the transition, South32 approached AAA Print Group to create a functional, everyday item that would help staff engage with the framework while keeping it easily accessible on their desks. Known for their commitment to sustainability and innovation, South32 needed a solution that would enhance employee learning and reinforce key information in a simple, efficient way.
The Challenge.
While there was plenty of valuable information about the Asset Management Framework, there was no single, easily accessible tool that would allow employees to quickly reference the material. The challenge was to find a way to ensure that employees could stay on track with learning the framework, without overwhelming them with traditional training materials like bulky manuals or online portals. South32 wanted something compact, highly visible, and practical – a resource that could be a constant presence on employees’ desks while providing them with the necessary guidance.
The Solution.
After working closely with South32’s team to understand their needs, we recommended a custom, double-sided non-slip mouse mat. This solution combined both form and function – not only would the mouse mat serve its usual purpose, but the second side would feature an instructional roadmap of the new Asset Management Framework. This allowed employees to quickly reference key information, helping them internalise the framework as they used the mat day in and day out.
By opting for a mouse mat, we created a product that was durable, space-efficient, and easy to keep at hand. The non-slip backing ensured that the mats stayed securely in place on desks, even in busy work environments.
The Results.
The response from South32’s team was overwhelmingly positive. Staff members found that having the roadmap on their desks gave them quick, consistent access to important information, helping them absorb the framework faster. This not only improved the learning process but also created a stronger connection between the employees and the company’s new asset management approach.
The mouse mats quickly became a staple in South32’s office spaces, providing both a functional and visible reminder of the framework. Employees appreciated the practicality of the product and the ease with which they could refer to it throughout their day. The added benefit of having a visually engaging, instructional tool made the transition smoother and more effective.
The Bigger Picture.
By providing South32’s employees with a simple, everyday tool that kept them connected to the new framework, we helped streamline their onboarding process. The mouse mats acted as a continuous learning aid, ensuring that important information was always accessible, right on their desks. This approach allowed South32 to manage the change more efficiently and effectively, helping their team adjust to the new system with confidence.
In the long run, this initiative played a key role in enhancing operational efficiency and employee engagement. The solution provided a unique blend of practicality and visual reinforcement, ensuring the Asset Management Framework was consistently top of mind for staff.
Steal this Strategy.
South32’s creative use of custom double-sided mouse mats is an excellent example of how a functional item can also serve as an educational tool. Here’s how they did it – and how you can do the same.
Identify the Core Message
Choose a key piece of information, guideline, or framework that employees need to engage with regularly. This could be a process, set of values, or operational guideline. Make sure it’s something that will benefit from constant, easy access.
Design for Engagement
The product you choose should be both useful and engaging. Like the mouse mats, it should be something employees will use daily. Ensure that the design is both functional (e.g., a mouse mat) and informative (e.g., containing key information or a roadmap) so that it remains relevant and helpful.
Keep it Simple
Avoid overwhelming employees with too much information. Focus on providing bite-sized, easy-to-digest key points that can be quickly referenced. The goal is to create an item that employees will engage with, rather than something they’ll ignore because it’s too complicated.
Ensure Quality & Durability
The product must be of high quality to ensure that it lasts long-term and maintains its appearance and function. This ensures that employees keep using it and it continues to be an effective tool for learning or reference over time.
The Finished Product.
The custom double-sided non-slip mouse mat featured the roadmap on one side, guiding staff through the key steps of the new Asset Management Framework. The reverse side was designed for everyday use as a traditional mouse mat, making it both functional and informative.
These durable, high-quality mats were made to withstand daily office use, ensuring longevity and continued effectiveness. The bold design helped the roadmap stand out, making it easy to reference at any time.
More About
South32.
South32 is a globally recognised mining and metals company committed to delivering sustainable, long-term value for its shareholders and communities. With operations spanning several continents, South32 is focused on building strong, responsible relationships with its employees, stakeholders, and customers, ensuring the success of its business and the communities in which it operates.
Businesses We Support.
Looking for Custom Promotional Products that make an Impact?
Our tailored solutions, like the custom mouse mats created for South32, provide a unique way to engage employees and customers alike. Whether you need branded office supplies or a unique item for an upcoming project, AAA Print Group is here to deliver high-quality, functional products that meet your business needs.