Melville Glades Golf Club.
Melville Glades Golf Club.
Meet Melville Glades
Golf Club.
At Melville Glades Golf Club, community is everything. Nestled in Perth’s southern suburbs, the club is known for its pristine fairways, welcoming atmosphere, and a loyal member base that spans generations. As part of their commitment to continuously enhance the member experience, the club identified an opportunity to strengthen their sense of belonging, starting with a small but meaningful touchpoint: the humble bag tag.
The Challenge.
For years, Melville Glades had used high-quality rigid PVC bag tags to distinguish members. The tags were well made, durable, and visually appealing, with the only change each year being a different colour. But the club wanted to do more. They envisioned tags that not only looked the part but reflected the individuality of each member, featuring names, member numbers, categories, and the current membership year.
The issue? The current tags were sourced through a supplier whose printing process didn’t allow for customisation. It was an all-or-nothing setup: beautifully made, but static. Without the ability to personalise each tag, the club risked missing out on a valuable opportunity to reinforce member pride.
The Solution.
Melville Glades turned to AAA Print Group for a creative, practical fix. After understanding the club’s goals, AAA proposed a hybrid solution: maintain the premium rigid tags, but personalise each one using a high-quality, custom-printed vinyl overlay.
The result was a clear vinyl sticker, printed in full colour with a white underbase using high-quality UV inks. The underbase ensured the colours stayed vivid, even on darker tag colours, while the transparent surround allowed the sticker to seamlessly blend into the existing tag.
Each sticker was uniquely tailored with the member’s details, and professionally applied to the rigid tag. The approach delivered the visual impact and durability Melville Glades wanted, while elevating the personal connection each member had with their gear.
The Results.
The new tags were a hit. Members immediately noticed the personalised touches, names, membership categories, and year all cleanly printed and easy to read. The combination of premium rigid backing and full-colour personalisation gave the tags a polished, professional look.
Operationally, the club appreciated the flexibility: they could still use their existing tag format while enjoying a manageable, repeatable process for year-on-year updates.
The Bigger Picture.
What began as a small visual upgrade became a subtle but powerful membership experience enhancer. Members felt seen. The personalised tags became a talking point, especially for new members who appreciated the thoughtful branding and long-standing members who saw the update as a meaningful gesture.
The club also benefited from a smoother administrative process. By batching stickers through AAA Print Group, they maintained tight control over personalisation, minimised waste, and could continue their tradition of colour-coded annual tags, now with added sophistication.
Melville Glades has since adopted this solution as part of its ongoing membership program, with yearly updates now streamlined into their seasonal operations.
Steal this Strategy.
How you can implement the same success Melville Glades achieved for your Business or Club.
Small Touchpoints for Big Impact.
Even minor upgrades, like custom tags, can enhance member satisfaction and loyalty. Look for ways to individualise existing assets without overhauling your entire system.
Work with Adaptable Suppliers.
Find print partners who offer flexible solutions, not just standard templates. Melville Glades achieved their outcome because AAA Print Group was willing to innovate around their existing materials.
Preserve What Works, Upgrade What Doesn’t.
Rather than starting from scratch, Melville Glades improved on an already effective tag system. By adding personalised overlays, they got the best of both worlds: consistency and improvement.
More About Melville Glades Golf Club.
Located in Leeming, Western Australia, Melville Glades Golf Club is a private, member-focused club set within tranquil bushland. Known for its pristine course, welcoming culture, and strong community ties, the club offers a premium golfing experience for players of all levels, combining tradition with a modern, inclusive approach to membership.
Businesses We Support.
Bring your club branding up a notch.
If your club or organisation uses standard tags, cards, or signage but wants to personalise the experience, we can help. Let’s talk about how a simple print solution can deliver a more premium, connected feel for your members.