Behind the Screens: The Story of Our New Website.
Behind the Screens: The Story of Our New Website.
A Fresh Look for a Trusted Brand.
After nearly 50 years of helping businesses bring their print projects to life, we decided it was time to update how we show up online. Our new website has officially launched — and it’s more than just a facelift. It’s a reflection of who we are, how we work, and most importantly, how we make print easy for our customers.
In this post, we’re taking you behind the scenes of the design and development process — and what it took to build a website that works as hard as we do.
Why We Decided to Refresh Our Website.
The old site served us well, but we knew it was time for an upgrade. We wanted a faster, clearer, and more intuitive experience for all our visitors — from long-time clients to first-time browsers. Whether someone’s after a one-off print job or ongoing business support, our goal was to make it easier for everyone to explore our services, get inspired, and take the next step with confidence.
Our goals were clear:
- Make it easier to find services and products
- Streamline the quoting process
- Share helpful content and resources
- Reflect our brand’s growth and personality
The Design Process: Clean, Simple, Helpful.
One of the things we’re most proud of? This website was imagined, designed, and built entirely in-house.
From the beginning, our goal was to create a clean, modern, and easy-to-navigate experience — one that reflects our values and helps our customers find what they need quickly. Every visual element, from the layout to the colour choices, was shaped with usability in mind.
We focused on:
User experience: Clear navigation, mobile-friendly design, and simplified layouts
Visual storytelling: Bold imagery, consistent branding, and a clean, modern look
Accessibility: Fast load times, legible fonts, and intuitive page structures
This wasn’t just a design refresh — it was about building a site that makes sense for our customers and showcases the quality we stand for.
Bringing It to Life: Powered by Our Team.
Once the vision was in place, it was time to bring it to life — and our in-house team rolled up their sleeves.
From refreshing copy to reorganising product categories, we carefully rebuilt the site page by page. We streamlined the navigation, introduced fast quote features, and made sure every form, button, and section was designed for ease of use.
It wasn’t just about how the site looked — it was about how it worked for our customers.
What’s New: Key Features to Explore.
Here are a few things we’re excited for you to see:
- Fast quote request forms for quick turnaround times
- Streamlined product categories across print, promo, apparel, and safety
- Helpful blog content to support your business
- Mobile-friendly navigation so you can find what you need on the go
Thank You for Being Part of the Journey.
This new website is a milestone for us — and it reflects the customers, partners, and industries we’re proud to serve every day. Whether you’re ordering your first job with us or you’ve been a customer for years, we hope the new site makes your print experience even smoother.
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